Average Order Value Calculator
Calculate average order value from attributed revenue and completed orders for a consistent reporting period.
How to use this calculator
- Enter revenue and completed orders from the same date range and channel.
- Check that all inputs use the same units, time period and population scope.
- Change one assumption at a time when comparing scenarios.
Formula used by average order value calculator calculator
Average order value = attributed sales revenue ÷ completed orders.
- Average order value = attributed sales revenue ÷ completed orders.
- Use a consistent revenue definition and order cohort; returns, discounts, taxes and shipping can affect comparisons.
- The tool validates entered values and formats results for readability; it does not verify assumptions against external records.
Worked examples
Worked example
8,450 revenue from 130 completed orders.
8,450 ÷ 130 = 65 per order.
Average order value is 65 per order.
Understanding the result
Calculate average order value from attributed revenue and completed orders for a consistent reporting period.
Use a consistent revenue definition and order cohort; returns, discounts, taxes and shipping can affect comparisons.
Important notes
Use a consistent revenue definition and order cohort; returns, discounts, taxes and shipping can affect comparisons.
Treat the result as an estimate based on the entered inputs. For regulated, engineering, employment, tax or business decisions, check applicable official rules, specifications and professional guidance.
Frequently asked questions
Is AOV profit?
No. It measures revenue per order before whatever costs are excluded from your revenue definition.
Should canceled orders count?
Use the same completed-order definition across periods; canceled orders generally should not be treated as completed purchases.
How should I use the result?
Use a consistent revenue definition and order cohort; returns, discounts, taxes and shipping can affect comparisons.
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Related explanations
Learn the method behind the number or compare the terminology before using the calculator.
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This page provides a calculation tool plus explanatory information so you can understand what the result means and when the underlying method may not fit your situation.