Revenue Churn Rate Calculator
Revenue churn measures recurring revenue lost from an opening base through cancellations or downgrades during the selected interval. This version is gross churn before expansion revenue.
How to use this calculator
- Enter recurring revenue at the start and the amount lost from that base.
- Check that all inputs use the same units, period and population scope.
- Change one assumption at a time when comparing scenarios.
Formula used by revenue churn rate calculator
Revenue churn = lost recurring revenue ÷ opening recurring revenue × 100%.
- Revenue churn = lost recurring revenue ÷ opening recurring revenue × 100%.
- Use consistent treatment of upgrades, downgrades, billing changes and one-off charges. This calculator excludes expansion revenue.
- The tool validates inputs and rounds displayed figures for readability; it does not validate assumptions against external records.
Worked examples
Worked example
Opening recurring revenue is 80,000 and 3,200 is lost during the period.
3,200 ÷ 80,000 × 100 = 4%.
Gross revenue churn is 4%.
Understanding the result
Revenue churn measures recurring revenue lost from an opening base through cancellations or downgrades during the selected interval. This version is gross churn before expansion revenue.
Use consistent treatment of upgrades, downgrades, billing changes and one-off charges. This calculator excludes expansion revenue.
Important notes
Use consistent treatment of upgrades, downgrades, billing changes and one-off charges. This calculator excludes expansion revenue.
Treat the result as an estimate from the entered assumptions. For commercial, statistical, engineering or health-related decisions, verify relevant specifications and professional guidance.
Frequently asked questions
Can churn be over 100%?
This calculator rejects losses above the opening base because the cohort accounting should be checked.
Is this customer churn?
No. Customer churn counts accounts; revenue churn measures dollars or currency.
How should I interpret this result?
Use consistent treatment of upgrades, downgrades, billing changes and one-off charges. This calculator excludes expansion revenue.
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This page provides a calculation tool plus explanatory information so you can understand what the result means and when the underlying method may not fit your situation.